Last updated: June 2025
Top Estate Planning (“Company,” “we,” “our,” or “us”) provides digital advertising and client outreach services on behalf of attorneys, including running ads on Meta and Alphabet platforms and contacting prospective clients who engage with those ads or associated websites. This Privacy Policy outlines how we collect, use, and protect your personal information.
1. Information We Collect
a. Personal Data
We may collect the following personally identifiable information when you use our services, complete a form, or engage with our content:
Full name
Email address
Phone number
Other information you voluntarily provide (e.g., appointment details)
b. Usage Data
We automatically collect certain technical information about your interaction with our website and services:
IP address
Browser type and version
Pages visited and time spent
Referring URL
Device identifiers
Mobile device and OS information (if applicable)
2. How We Use Your Information
We use your personal and usage data to:
Deliver advertising services on behalf of attorneys
Contact you (via phone, email, or SMS) if you request information about legal services
Provide appointment reminders and service follow-ups
Analyze website usage and improve functionality
Ensure compliance with applicable laws and communications regulations
3. SMS & MMS Messaging
By submitting your contact information through our website, webinar registration pages, or other digital forms, you expressly consent to receive SMS (Short Message Service) and MMS (Multimedia Messaging Service) messages from Top Estate Planning
These messages are used for non-marketing purposes, including but not limited to:
Appointment confirmations
Appointment reminders
Consultation follow-ups
Text message responses to missed calls
These communications are only sent to individuals who have provided prior express written consent.
a. Opt-In Process
You opt in to receive SMS/MMS messages when:
You enter your mobile phone number into a form hosted by us (e.g., a webinar registration form), and You check a required box explicitly consenting to receive SMS messages from Top Estate Planning.
This process ensures that you cannot provide a phone number without first granting express consent. All opt-in forms include a disclaimer noting that message and data rates may apply
and that you may opt out at any time by replying STOP.
We do not purchase or share SMS contact lists, and we do not send messages to individuals who have not provided consent.
b. Opt-Out Instructions
You may opt out of receiving SMS or MMS messages from us at any time by texting the word
STOP to any message you receive. After you send “STOP,” you will receive a confirmation message that you have been unsubscribed. You will not receive further messages from us unless you opt in again.
c. Help and Customer Support
For assistance with our messaging program, you may:
Reply with the keyword HELP to any SMS message, or
Contact our customer service team at [email protected]
We aim to respond to all inquiries within a reasonable time frame.
d. Message Rates & Carrier Liability
Message and data rates may apply depending on your wireless plan and mobile carrier. We recommend checking with your wireless provider for details on your specific plan.
Top Estate Planning and associated service providers are not responsible for any delayed or undelivered messages. Carriers are not liable for delayed or undelivered SMS or MMS messages.
4. Tracking Technologies
We use cookies and third-party tracking tools (Google Tag Manager, Meta Pixel, Microsoft Clarity) to:
Monitor site usage
Improve user experience
Deliver personalized advertising
You may opt out of cookies via your browser settings, though this may affect website functionality.
5. Data Sharing and Disclosure
We do not sell, rent, or share your personal data with unrelated third parties.
Your data is only shared with
The Law firm you have explicitly expressed interest in by opting into their webinar
Technology platforms we use to run our services (under strict confidentiality agreements)
6. Data Retention
We retain personal data only as long as necessary for:
Providing our services
Complying with legal obligations
Resolving disputes
Improving service functionality
Usage data may be retained in anonymized or aggregated form for analytics and security.
7. Data Security
We implement industry-standard safeguards to protect your personal data. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
8. International Data Transfers
If you are accessing the service from outside the U.S., note that your data may be processed and stored in the United States or other jurisdictions with differing data protection laws.
9. Children’s Privacy
We do not knowingly collect or process data from children under the age of 18. If you believe a child has provided us with personal data, please contact us, and we will delete it promptly.
10. Third-Party Websites
Our services may link to external websites of our legal partners not operated by us. We are not responsible for the privacy practices of these sites and encourage you to read their policies.
11. Changes to This Policy
We may update this policy periodically. When changes are made, we’ll post the revised policy on this page and update the "Effective Date." Continued use of the Service constitutes acceptance of any changes.
12. Contact Us
If you have questions or concerns about this Privacy Policy or our practices, contact us at:
Top Estate Planning
655 Prospect Pl, Brooklyn New York 11216